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IIP-Tonal Media
San Isidro, Argentina (Outgoing Program)
Program Terms:
Program Terms: Summer
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This program is currently not accepting applications.
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Partner Institution/Organization Homepage: Click to visit
Restrictions: Princeton applicants only
Fact Sheet: - unrelated header
Fact Sheet:
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Dept Offering Program: International Internship Program (IIP) Program Type: Internship
Language Prerequisite: No Degree Level: 1st year u/g students, 2nd year u/g students, 3rd year u/g students
Time Away: Summer Housing options: Homestay
Program Group: International Internship Program Duration of Program: 8 or more weeks
Program Adviser: Shahreen Rahman
Program Description:
Program Description:
Tonal Media

Organization Overview

Tonal Media is a communications company that has two pillars of work.  The first pillar is the commercialization of traditional media, such as television, radio, and newspapers. The second pillar is the digital marketing agency. The company is also an official Google Partner and Facebook Partner, and they do 360-degree digital communications for private and public companies, NGOs, and political campaigns. Tonal Media’s values are professionalism, honesty, specialization, and hard work. The professionals on the team are enthusiastic to receive new intern colleagues from other countries and to work together to grow the company’s impact in Argentina and the region. IIP interns will acquire experience and develop as professionals in the media and advertising industry, while gaining important skills in business, communications, and marketing.

Intern Responsibilities: 

1. Communications & Social Media Intern

Tonal Media is essentially a digital marketing and social media company, the team manages implementation and measurement tools that are used in top agencies around the world. The IIP intern will learn how to use these tools and then create, monitor, and, if necessary, modify the digital campaigns for different clients. The intern will also create content for social media and learn the parameters and rules that these imply. This role offers an important learning experience for any future roles with business-to-consumer (B2C) clients.
The IIP candidate does not need a specific academic background or technical skills, but instead, the ideal intern will have criteria, learn fast, have strong research skills for digital work tools, and be a thoughtful user of social media.
Minimum Spanish level required: Intermediate 

2. Business Development Intern
Tonal Media is in the process of international expansion. The IIP intern will work on the commercial expansion to other target countries of Latin America. This will involve the creation of proposals, analysis of potential clients, close collaboration with the Director of the company, market research, and proactivity.

The ideal candidate will have business acumen, interpersonal skills, attention to detail for proposal creation, and the ability to be a proactive self-starter.
Minimum Spanish level required: Advanced 

3. Monitoring and Evaluation Intern
The IIP intern will work on the social media monitoring platform, which is a system that analyzes everything that is said in social media about a person, company, or state.  The intern will use the monitoring platform to analyze key topics for current and potential clients, then evaluate the results and data generated, and prepare reports with recommendations and findings. The IIP intern will learn about the importance of social listening, will know how to use it, and will be able to analyze the political and social context behind the information.
The ideal candidate will have strong analytical skills, the ability to study social behavior, an interest in current events and politics, and interpersonal skills to work closely with the team.
Minimum Spanish level required: Intermediate

This internship is offered in collaboration with Puentes Abroad. In the internship through Puentes, interns will undertake project-based work that is designed to directly contribute to one of the internship site’s key work areas so that they gain real experience and know-how through substantial, mission-driven work.  The internships are overseen by Puentes and are complemented by homestay housing.

Dates / Deadlines: - unrelated header
Dates / Deadlines:
This program is not currently accepting applications. Please consult the sponsoring department's website for application open dates.
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This program is currently not accepting applications.