Programs > Brochure
Lisbon, Portugal (Outgoing Program)
|Partner Institution/Organization Homepage:||Click to visit|
|Restrictions:||Princeton applicants only|
|Dept Offering Program:||International Internship Program (IIP)||Program Type:||Internship|
|Language Prerequisite:||No||Program Features:||Research|
|Degree Level:||1st year u/g students, 2nd year u/g students, 3rd year u/g students||Time Away:||Summer|
|Housing options:||Student Responsibilty with support from IIP and/or Host Organization||Program Group:||International Internship Program|
About: BAR, launched in 2009, is an independent creative agency with the mission to create ideas that help brands grow by connecting with their consumers. It has a team of 30 people who create advertising, design and digital ideas. It is one of the country's top award-winning agencies and works with some of the biggest brands in Portugal, such as Sagres beer and Millennium Bank. BAR also creates brands and campaigns for Angola.
Intern Responsibilities: IIP interns will support either the graphic designer or the art director:
- Graphic Design Assistant: This IIP intern will support the graphic designer. Graphic designers are responsible for creating design solutions that have a high visual impact. These designs are employed across a wide range of products and activities, including websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, everything that makes up an organization's visual "brand." Graphic designers work to create a concept agreed upon by the client, creative director, or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives. The work demands creative flair, up-to-date knowledge of industry software (Photoshop, Illustrator), and a professional approach to time, costs, and deadlines.
- Art Director Assistant: This IIP intern will support the Art Director. Advertising art directors, often known as "creatives," produce innovative ideas for the visual elements of advertising campaigns in all kinds of media, including cinema and television, internet (digital/viral marketing), posters, press, and radio. An art director usually works alongside a copywriter to form a "creative team." Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are now becoming more blurred and it is likely that both will have input into the visual and written content of the advertising campaign. The work demands creative flair, up-to-date knowledge of industry software (Photoshop, Illustrator), and a professional approach to time, costs, and deadlines.
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