Programs > Brochure
IIP-BAR (IN-Portugal, Lisbon Abroad)
Lisbon, Portugal (Outgoing Program)
|Partner Institution/Organization Homepage:||Click to visit|
|Restrictions:||Princeton applicants only|
|Dept Offering Program:||IIP, International Internship Program (IIP)||Program Type:||Internship|
|Language Prerequisite:||No||Program Features:||Research|
|Degree Level:||2 First year Ugrad, 3 Sophomore, 4 Junior||Time Away:||Summer|
|Housing options:||Student Responsibilty with support from IIP and/or Host Organization||Program Group:||International Internship Program|
BAR (IIP-IN Portugal, Lisbon Abroad)
About: BAR, launched in 2009, is an independent creative agency with the mission to create ideas that help brands grow by connecting with their consumers. It has a team of 30 people who create advertising, design and digital ideas. It is one of the country's top award-winning agencies and works with some of the biggest brands in Portugal, such as Sagres beer and Millennium Bank.
Intern Responsibilities: IIP interns will support either the graphic designer or the art director:
- Graphic Design Assistant: This IIP intern will support the graphic designer. Graphic designers are responsible for creating design solutions that have a high visual impact. These designs are employed across a wide range of products and activities, including websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, everything that makes up an organization's visual "brand." Graphic designers work to create a concept agreed upon by the client, creative director, or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives. The work demands creative flair, up-to-date knowledge of industry software (Photoshop, Illustrator), and a professional approach to time, costs, and deadlines.
- Art Director Assistant: This IIP intern will support the Art Director. Advertising art directors, often known as "creatives," produce innovative ideas for the visual elements of advertising campaigns in all kinds of media, including cinema and television, internet (digital/viral marketing), posters, press, and radio. An art director usually works alongside a copywriter to form a "creative team." Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are now becoming more blurred and it is likely that both will have input into the visual and written content of the advertising campaign. The work demands creative flair, up-to-date knowledge of industry software (Photoshop, Illustrator), and a professional approach to time, costs, and deadlines.
Previous work responsibilities in the words of past IIP interns: Intern #1: I was able to learn how to be successful in marketing and build client relationships. My work partner and I were responsible for our own project regarding a new festival on Madeira Island. We had to help create the name and help the vision of the festival come to life for the client since they had no idea what they really wanted out of the festival. Several other projects we worked on were a commercial for CUF (a hospital) and Sagres (a beer). Another assignment we had was renaming and re-branding TAP Portugal airline. Intern #2: I wanted to learn about the inner workings of an ad agency, and I definitely was able to do that. At our internship, we were able to tag along for a commercial shoot for one of the agency's clients...We worked on the branding for the festival concept, and we contributed to the positioning that the agency was going to pitch to an airline looking to re-brand. We also were given an exercise where we had to distill research presented in two 60-slide decks into a one-page creative brief.
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