Programs > Brochure
IIP-Agricultural Trade Office - Shanghai
Shanghai, China (Outgoing Program)
|Partner Institution/Organization Homepage:||Click to visit|
|Restrictions:||Princeton applicants only|
|Dept Offering Program:||IIP, International Internship Program (IIP)||Program Type:||Internship|
|Language Prerequisite:||No||Program Features:||Research|
|Degree Level:||2 First year Ugrad, 3 Sophomore, 4 Junior||Time Away:||Summer|
|Housing options:||Student Responsibilty with support from IIP and/or Host Organization||Program Group:||International Internship Program|
About: China is currently the second largest market for U.S. agriculture and Shanghai holds China’s largest consumer base with rapidly rising incomes. Therefore, Shanghai is the focus of many trade groups interested in exploring the China market. Since China is a country with a wide range of development and incomes, it is still a challenging market. ATO Shanghai acts as a bridge in introducing American companies to Chinese culture and business practices and identifying market opportunities. China now has the highest number of internet users in the world, so interns in this office have a great responsibility in helping develop and maintain internet programs to reach both Chinese industry groups and consumers with information about products.
Intern responsibilities: The IIP interns will have the opportunity to observe first-hand the rapid growth of China’s economy and will contribute to developing web-based market development tools. Duties may include maintenance of the USDA China website, along with its Twitter page, Flickr account, and Turduo video account; providing guidance and editing market development reports drafted by non-native English speakers; assistance in coordinating visits by U.S. Governor teams and trade associations; assistance in briefing visiting Congressional and trade delegations; assistance with market development projects including trade seminars, lifestyle media events, menu promotions, chef training seminars, and retail promotions.
Qualifications: Basic Mandarin is preferred, but not absolutely necessary.
Previous work experience (in the words of a past IIP intern): I was involved in many different projects. The main one I worked on was a U.S. celebrity chef's visit to China for American cuisine representation and the US Consulate's July 4th's party. I did a lot of event planning: multiple meetings with different people, sending emails, calling people, reaching out to the community, communicating in both English and Chinese, site visits, etc. And I was heavily involved with all the events that I helped plan, such as taking the chef around, coordinating logistics on those days, etc. I also managed the Twitter account (wrote tweets, collected and took pictures). I edited reports, created presentations for briefings, such as one on the nut market, created action plans after writing up meeting minutes, brainstormed on multiple events (food tours, wine events, etc.). In the end, I wrote a report on the Shanghai free trade zone. I also worked more on the office's work with wine, so I spent a lot of time and energy planning for their next event-- as it was mainly my responsibility. I brainstormed, attended meetings, sent emails and made phone calls in both English and Chinese, created invitations, wrote feature articles, helped with finances, and worked with others to set up everything. I learned a lot about marketing, since this organization's purpose is to bring US products into China. It was so eye-opening seeing all the different ways that ATO achieves this goal: trade shows, seminars, media events, etc. I learned a lot about working in the US government, especially in overseas, Chinese business culture, communication in meetings and how every party works to achieve its purpose. My supervisors were great role models, and it was so helpful seeing how they lead, delegate and work with others. I also had a lot of experience with event planning, from brainstorming to coordinating logistics. I learned about the Chinese market, product opportunities, collaboration with other agencies, and Chinese culture.
View a powerpoint presentation by a past IIP intern: ATO Shanghai, China, Zhao, Catalina.pdf
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