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IIP-Bayimba Cultural Foundation
Kampala, Uganda (Outgoing Program)
Program Terms: Summer
This program is currently not accepting applications.
Partner Institution/Organization Homepage: Click to visit
Restrictions: Princeton applicants only
Fact Sheet:
Dept Offering Program: International Internship Program (IIP) Program Type: Internship
Language Prerequisite: No Program Features: Community Service, Field Work, Music Performance
Degree Level: 1st year u/g students, 2nd year u/g students, 3rd year u/g students Time Away: Summer
Housing options: Student Responsibilty with support from IIP and/or Host Organization Program Group: International Internship Program
Program Description:
bAYIMBA lOGO
About: BAYIMBA Cultural Foundation is a Uganda-based organization located in Kampala that recognizes the relevance of culture and the arts in the development and shaping of society, as well as the potential of the arts industry in Uganda for economic development. BAYIMBA envisions a vibrant arts and culture sector that is professional, creative, innovative and viable that contributes to social and economic development in Uganda and East Africa. BAYIMBA is dedicated to making Uganda a significant hub for the arts on the African continent and organizes a range of programs and activities in pursuit of seeing that long-term vision come to fruition.
 
  • Project 1: Promotion of the Bayimba Festival
    • The intern will assist in executing a comprehensive promotional strategy for the 11th edition of the annual Bayimba International Festival, which will be shifting to a new location in the coming year (2018). We are looking for an enthusiastic and competent individual with a background and affinity in marketing and advertising who is eager to contribute to the growth of the Bayimba International Festival. The intern will closely work with all other team members, particularly with the Management Team, the Head of Programmes and the Head of Marketing. He/she will attend staff meetings and is expected to contribute (using his/her experience and skills) to the further development of BAYIMBA as a whole. He/she will be expected to keep a detailed record of task executions, which will serve as a basis for evaluating performance.
    •  Intern responsibilities will include to:
      • Redefine and strengthen the festival’s value proposition in its new location
      • Design publicity campaigns for the 2018 festival
      • Profile and segment new potential customers/audiences
      • Identify distribution/recruitment channels
      • Present recommendations to the BAYIMBA team
    • Project qualifications:
      • Candidates with an interest and/or background in the creative industry, marketing, advertising, customer and market research, and cross-cultural communication are encouraged to apply. A working knowledge of relevant software applications would be an asset. Intern should have strong analytical skills, strong communication skills, and be organized, creative, and flexible.
 
  • Project 2: Marketing Arts Education
    • The intern will assist in developing a comprehensive and full-fledged marketing strategy for BAYIMBA’s future arts education institution. We are looking for an enthusiastic and competent individual with a background and affinity in marketing and advertising who is eager to contribute to the further development of the BAYIMBA Academy. The intern will closely work with all other team members, particularly with the Management Team, the Head of Education and the Head of Development. He/she will attend staff meetings and is expected to contribute (using his/her experience and skills) to the further development of BAYIMBA as a whole. The intern will be expected to keep a detailed record of task execution, which will serve as a basis for evaluating performance.   
    • Intern responsibilities will include to:
      • Define the Academy’s value proposition (positioning strategy)
      • Formulate the Academy’s marketing objectives
      • Profile and segment markets and potential customers
      • Define and refine training products on offer and develop pricing strategy
      • Identify distribution/recruitment channels
      • Design marketing/publicity campaigns and CRM system
      • Develop draft marketing plans and budgets
      • Present strategy and recommendations to the BAYIMBA team
    • Project qualifications:
      • Candidates with an interest and/or background in the creative industry, marketing, advertising, customer and market research, and cross-cultural communication are encouraged to apply. A working knowledge of relevant software applications would be an asset. The intern should have strong analytical skills, communication skills, and be organized, innovative, and collaborative.


Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2018 12/11/2017
02/28/2018 TBA TBA

Indicates that deadline has passed
 
This program is currently not accepting applications.