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IIP-Octagon
Beijing, China (Outgoing Program)
Program Terms: Summer
This program is currently not accepting applications.
Partner Institution/Organization Homepage: Click to visit
Restrictions: Princeton applicants only
Fact Sheet:
Dept Offering Program: IIP, International Internship Program (IIP) Program Type: Internship
Language Prerequisite: No Degree Level: 2 First year Ugrad, 3 Sophomore, 4 Junior
Time Away: Summer Housing options: Student Responsibilty with support from IIP and/or Host Organization
Program Group: International Internship Program
Program Description:
octagon logo 
About:
Octagon Worldwide is the recognized global thought leader in passion-based sports and entertainment content marketing. Potential clients may include: MasterCard, Beijing Olympics 2022, Shanghai Disney, Ping An, and COFCO.

Intern Responsibilities: IIP interns will get hands-on experience dealing with client requests, execution, planning, creative strategy, presentations, and pitch proposal construction.

Qualifications: IIP candidates with interests in China, communications industry, and sports as well as a background in one or more of the following areas: sports marketing, digital media, social media, advertising, communications, marketing, design and production, performing arts, consumer psychology and behavior, languages and/or entrepreneurship are encouraged to apply. Skills in PowerPoint, video editing, copywriting, research, quantitative and qualitative data analysis, social media account management and/or media relations would be an asset. Skills in Mandarin (reading/speaking/writing) would be an asset but are not required.

Previous work experiences (in the words of a past intern): Intern # 1: Compiled market research for various Chinese industries; Scouted clients for potential business expansion and generated potential business partnerships for them; Helped to create and edit decks for existing and potential clients. Intern # 2: Things I have done: conducted research on artist Karen Mok and create a Powerpoint presentation evaluating her fit with Octagon's client MasterCard; compiled upcoming lifestyle and fitness related events in Beijing and Shanghai; translated ElectroDash budget proposal from English to Chinese; wrote an invitation and itinerary to MasterCard's VIP clients for the Audi LMS Cup in Taiwan; coordinated the Ice Age Live event in MasterCard Center Beijing, then made a Powerpoint presentation evaluating the event's effectiveness as a MasterCard promotion; translated a Powerpoint presentation about the partnership between Swiss watchmaker Omega SA and the 007 film franchise; created a report summarizing the sponsors and partners for the 2008 Beijing Summer Olympics and the 2022 Beijing Winter Olympics (tentative), then conducted research on large cap companies and made recommendations for other suitable sponsors and partners for 2022; re-translated a partnership proposal made by COFCO in an attempt to become Disneyland Shanghai's (opening 2016) partner; and created a report summarizing all Triathlon events in China in the past two years and selected successful international Triathalon events as benchmarks.I also conducted research on past partnerships between Disney and ticketing agencies; facilitated a partnership between Disney and Besttone Holding Co., Ltd; translated future communication between Disney and COFCO; and sought sponsors for the Chinese Super League, specifically Shanghai Greenland Shenhua FC...I'm very happy that the things I'm learning from work are directly transferable to finance, as that was the industry I wanted to work in this summer originally. When I'm conducting researching about companies as potential sponsors or competitors to Octagon's clients, I'm essentially doing the same thing as deal-makers doing due diligence for their clients before a merger and acquisition deal. I'm also arguably a better Powerpoint presentation maker now. I have learned a lot about the industry in general from my colleagues, but less so from my superiors as they are likely more careful about what they say. Intern #3: My work responsibilities are many and varied based on what needs to be done. We were in final preparations for a promotional event happening in the city. My job entailed ensuring that all details are included in the presentations and communications between our client and the manager of the location of our event...I also helped create case studies for events that have already happened and plan for events that are going to happen. In addition, I prepared many powerpoints for Mastercard's upcoming project to invest in Karen Mok, Bon Jovi, and Muse, and pitched ideas for how we would raise their popularity and link their brand with the Mastercard brand...This internship taught me a lot about collaboration and negotiation. One of the biggest challenges in my work was satisfying all parties, especially the clients. I learned that often times the key to success is to correctly convey your ideas in a way that is logical and easily grasped to the client. I also learned various technical skills such as basic coding in excel and features of powerpoint and word. In addition, my ability to read mandarin has improved significantly.

View a PowerPoint presentation by a past IIP intern:
Fu, Shirley, Octagon, China.pdf
Octagon, Beijing, Zou, Joy.pdf
Octagon, China, Zhang, Gavin.pdf
 

Dates / Deadlines:
This program is not currently accepting applications. Please consult the sponsoring department's website for application open dates.
 
This program is currently not accepting applications.